In 1915, a young woman called Mabel Williams mixed coal dust and Vaseline to create a revolutionary new look – the dramatic smoky eye. Two years later, Maybelline (which combined Mabel + Vaseline) was created, and a powerhouse beauty brand was born.
The brand grew steadily, and then, in the 70s, a game-changer named Great Lash arrived. The pink-and-green mascara tube boasted a breakthrough formula that conditioned while it thickened, and won the hearts of women everywhere. To this day, Great Lash is still considered one of the most iconic mascaras in the world, with one tube being sold every 1.2 seconds!
Since then, Maybelline New York has become the number one cosmetics brand in the world, and this month, they’re celebrating 100 amazing years of bringing innovative, accessible and effortless cosmetics to women all over the world.
To celebrate, Maybelline have put together 10 looks spanning over 10 decades of beauty; these awesome face charts show you how to recreate each one with iconic Maybelline products.
Maybelline are also celebrating by giving away some aweesome retro makeup tins as a gift-with-purchase! Just spend $30 or more on Maybelline New York cosmetics, exclusive to Farmers stores. Get in quick though, as the promotion ends on the 11th of June.