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John Legend for Belvedere RED and #MAKETHEDIFFERENCE Campaign

Belvedere Vodka revealed the new Belvedere RED Special Edition Bottle to mark the launch of the #MAKETHEDIFFERENCE campaign. Together with John Legend as Global Ambassador, the Make the Difference campaign  help raise awareness and funds to fight the HIV and Aids epidemic.

On your next flat drinks or special occasion, consider purchasing the Special Edition Bottle. For each bottle sold, Belvedere contributes 50% of the profits to the Global Fund, one of the world’s leading financiers of programs that help eliminate this epidemic. A little gesture to show support goes a long way.

The bottle itself is a keeper. Legend invited Esther Mahlangu, a celebrated artist, humanitarian and a royal member of a tribe in the Gauteng region of South Africa, to create the unique artwork that features on this year’s Limited Edition Belvedere RED bottle.

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About (RED)

Since it was founded a decade ago, (RED) has raised $350 million for the Global Fund to fight HIV/AIDS in Africa, providing more than 70 million people with prevention, treatment, counselling, HIV testing and care. For each bottle sold, Belvedere will contribute half of its profits to the Global Fund to help eradicate this preventable disease throughout Africa.

The special edition Belvedere (RED) bottle 700ml RRP $65 is available for purchase at selected liquor outlets across New Zealand.

Have you or will you purchase a Belvedere (RED) bottle? Let us know in the comments below.

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