Young Entrepreneur: Tyler Kells of Wednesdays Espresso Bar

There’s a new kid on the block and it’s named after your favourite day of the week. Compact and conveniently located at the Elliott Hotel, freshly opened Wednesdays Espresso Bar thrives with the saying that good things come in small packages.

So, who’s behind it? Meet young entrepreneur, Tyler Kells. The ex-Kokako barista opened his first café in January, just in time to lure in back-to-work city folks and coffeephile University students on the grind.

Kicking off his career at age 17, Kells stayed true to the hip, organic and fairly traded Kokako brand in his latest endeavour. Within Wednesdays’ walls was its charming, homelike interior with white tiles, wooden details and fluorescent lights.

With a cold-brew coffee in hand, XYNZ sat down with the 22-year-old to talk about all things mid-week and what makes him tick (besides the caffeine, of course).


How did you get started? Tell us about your business.

After working at Kokako cafe, I started getting really into coffee and the idea of having my little shop kept popping up. After a year of planning, looking for a prime location and money saving I found the right spot at a good price. Wednesdays is all about the experience of friendliness and quick service.

What inspired the name Wednesdays?

I have always liked Wednesdays, half way through the week you need a good coffee to help you get through hump day ha.


Do you have a morning routine to get you pumped for work? Album or song on repeat?

I love putting on some loud mumble rap to get me started for the day.


There are a few coffee shops in the CBD. What do you feel sets you apart from the others?

I feel having a working owner who is there from open to close and that really cares about the customers makes a huge difference. Doesn’t hurt to have organic fair-trade coffee from Kokako, too.


Describe your typical workweek.

4.30am/5.00am wake up, get the cafe open just after 6 and crank it out for the day. Gym most days after work and surfing at Piha, if it’s good, and if I am lucky in bed before 9pm.


Most challenging experience with your career, so far.

That’s a tough one because of every experience, tough or easy, are a good learning curve, and I have learnt heaps.


What’s the best thing about what you do?

Putting a smile on someone’s face! If they leave happier than before they come in, then that’s my job done.

If you were a customer here, what would you order?

I only drink black coffee, hot or cold.

Dream customer/client to walk in someday.

John “John” Florence – I feel we would be boys.

Describe Wednesdays in three words.

Fun, fast and exquisite.

Aside from running this business, what’re some of your hobbies?

Surfing, gyming and hanging with the crew.

Any piece of advice for young, up-and-coming coffee bar owners?

Go with your gut, it’s usual right– and find a good support network where people are going to challenge you to move forward, not drag you down.

What’s next for Wednesdays?

To get the business successful, get into metro top 50 and keep providing excellent service.


Photography by Alberllie Samson


Wednesdays Espresso Bar
113 Wellesley St West

Auckland CBD

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Written by Alberllie Samson

Alberllie is a Communications graduate who loves making lists and organisation. She's an avid foodie, beauty junkie and 70s hits fan. A self-proclaimed ambivert who loves livin' la vida loca. IG: @alberllie


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